Making Waves

+41 79 843 28 50

Matthias Koch Services since 2010

While continuing to offer marketing consulting services, and pursuing new qualifications (Diplôme de cafetier), I also ventured into new professional pathways.



What are the challenges

A prime goal is to stay relevant and to find ways of improving my offer:

What one needs to preserve & nurture, what one needs to part with, and what new journey one should embark on.

The approach taken

To ensure that the proposition to my clients remains relevant and appealing, I:

  • Joined forces with Online Presence by P. Kouvelos and project-managed the development of websites for several SMEs that wanted to invest in their brand, and
  • Acquired the ‘Diplôme de cafetier’, restaurateur et hôtelier du canton de Genève’ to open up the access to new entrepreneurial opportunities

Yet, I also stayed faithful to my background and maintained my offer of freelance services and provided marketing consulting for:

  • SWISS Airlines, helping their cabin-crew management to improve motivation and communication
  • Hawaiian Airlines, evaluating a co-branded credit card offering and

And together with agency Bussolino Sitcap in Turin, my Italian partner, I worked on the following projects:

  • Olio Carli (Imperia – Italy) – with a Direct Response TV campaign to offer their extra virgin olive oil in Germany
  • Institute of the Treccani Encyclopedia (Rome – Italy) with a study on the repositioning of the brand in the luxury goods segment.

At the same time, I left behind my inhibitions and tried my hand at very different roles, such as teaching in a known private school and coordinating the visitor’s service of a reputed Geneva museum.

The results achieved

Stay tuned . . .

Since 2010

Matthias Koch Services