What were the challenges

A prime goal is to stay relevant and to find ways of improving my offer:

What one needs to preserve & nurture, what one needs to part with, and what new journey one should embark on.

The approach taken

To ensure that the proposition to my clients remains relevant and appealing, I:

• Joined forces with Online Presence by P. Kouvelos and project-managed the development of websites for several SMEs that wanted to invest in their brand, and
• Acquired the ‘Diplôme de cafetier’, restaurateur et hôtelier du canton de Genève’ to open up the access to new entrepreneurial opportunities

Yet, I also stayed faithful to my background and maintained my offer of freelance services and provided marketing consulting for:

• SWISS Airlines, helping their cabin-crew management to improve motivation and communication
• Hawaiian Airlines, evaluating a co-branded credit card offering and

And together with agency Bussolino Sitcap in Turin, my Italian partner, I worked on the following projects:

• Olio Carli (Imperia – Italy) – with a Direct Response TV campaign to offer their extra virgin olive oil in Germany
• Institute of the Treccani Encyclopedia (Rome – Italy) with a study on the repositioning of the brand in the luxury goods segment.

At the same time, I left behind my inhibitions and tried my hand at very different roles, such as teaching in a known private school and coordinating the visitor’s service of a reputed Geneva museum.

The results achieved

Stay tuned . . .